Video 3:17FOUNDER / WECHAT CHANNELS
Tonnie Deng Fei · WeChat Channels
Perspectives on brands and life.
Brand loyalty, customer relationships and business practice, alongside observations and moments along the way.
Complete archive · 47 posts
Video 3:17
Video 1:28At True Brand Talk: the forces that drive brand growth
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Video 1:40Starbucks “sells out” to Chinese capital? The strategy behind a 60% stake changing hands
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Video 2:15The era of building a brand on a single slogan is over
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Video 1:59The business logic behind the “Fried Chicken Guy” phenomenon
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Video 3:45Fireworks fade; brands endure: a warning from Arc’teryx’s marketing misstep
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Video 2:38How traditional manufacturers can move successfully into consumer branding
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Video 4:56Xibei’s Jia takes on Luo Yonghao: the high cost of saying “you don’t understand”
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Video 0:07A Qixi moment from everyday life
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Video 2:36Customer word of mouth is the key to brand management
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Video 3:30China’s economic trends in the first half of 2025
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Video 3:32Why claw machines are the ultimate lesson in membership design
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Video 1:38A visit to the Jingdezhen exhibition
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Video 0:29A visit to the calligraphy and painting exhibition at Shanghai Museum East
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Video 3:04Chinese calligraphy as a visual symbol for brands
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Video 1:57The personal-brand trap for content creators
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Video 1:57How to work effectively with a consulting firm
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Video 1:13Inside the food industry: a GSP executive conversation
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Video 5:23Pop Mart’s foothold in emotional value
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Video 3:16What Shanghai’s 2025 gaokao essay topic suggests about brand growth
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Video 3:16A management mindset for developing relationships
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Video 2:35What top players agree on: relationship management makes or breaks a business — Part 1
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Video 8:05Decoding AI-driven brand growth
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Video 6:42May 21 livestream highlights: a conversation about brand growth
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Photo postA guest conversation on brand loyalty and growth
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Video 1:24520 brand marketing: three ways to stand out
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Video 1:19A portrait of the AI marketing industry
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Video 1:49Finding riches and beauty in books
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Video 1:36A quick guide to decoding AI-driven brand growth
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Video 1:11Hard lessons from AI failures: three critical pitfalls for smaller businesses
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Video 1:50How AI intensifies competition for human workers
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Video 4:17“Truly Love You”: a tribute to mothers on Mother’s Day
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Video 3:19Buffett’s five lessons for entrepreneurs and brand owners
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Video 2:26How the loneliness economy reshapes consumer growth — Part 2
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Video 1:39How the loneliness economy reshapes consumer growth — Part 1
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Video 3:03What did if coconut water get right?
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Video 3:03Building a brand’s owned customer channels
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Video 4:49An economic downturn as an opportunity for a brand breakthrough
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Video 2:13How experience helps brands grow through loyalty
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Video 3:28How aesthetics is redrawing the line between brand survival and failure
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Video 2:58Building a brand does not require a huge budget
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Video 4:20How important is branding in agriculture?
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Video 4:49Brand loyalty and growth explained in four points
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Video 3:08A moment from everyday life · 2024-10-06
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Photo postA visit to Dong’e: reflections on ejiao
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Video 0:59A moment from everyday life · 2021-03-31
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Video 1:20My younger daughter and me: “With You, I Am Happy”
Watch videoArchive posts reflect their original context. Videos are in Chinese.