Brand · RelationshipBrand Equity
Growth in Brand Salience
Build clear differentiated value through research, positioning, and brand design, so that every communication accumulates brand awareness and trust.
01 / Brand StrategyGold Source Point (GSP)
Innovation for
brand loyalty growth.
From strategic insights to marketing execution, connecting brand and people with digital and AI capabilities.
We work with businesses to build growth that lasts through market cycles.
01 / ABOUT GSP
Growing with our clients,
creating lasting value.
Gold Source Point (GSP) is built on three foundations: the purpose of the business, people as the starting point, and lasting loyalty as the goal. We bring consulting, operations and products together to help brands grow through loyalty, moving from insight to thinking and action.
01
Business purpose
Grounded in the purpose of the business
02
People at the heart
Starting with people
03
Lasting loyalty
Working towards lasting loyalty
50+
Team members200+
Clients served60%+
Clients with ongoing partnerships of over three years8years
Growing alongside brands
02 / OUR APPROACH
Delivering growth in your core business
Build brand, customer and data assets together.
Connect stronger brand perception with business performance and capability.
Communication · ExperienceCustomer Relationship Assets
Business Growth
Bring brand value into content, media, communities, and points of sale, managing customer relationships through continuous communication and experience.
02 / Marketing & Creative Execution
Digital & AI · EfficiencyData Assets
Capability Growth
Convert customer, experience, content, and service data into usable tools and business capabilities, enhancing operational efficiency through Digital & AI Development.
03 / Digital Intelligence DevelopmentBrand Loyalty Growth®
Empower enterprises with high-quality, sustainable growth across cycles
LOYALTY GROWTH03 / OUR THINKING
Growth begins with
customer relationships worth building.
"Loyalty Growth"
Customer Management in the New Retail Era
Starting from the relationship between brand and people, we rethink user management. In a changing market, we return to business rationality, calibrate existing strengths, and drive sustainable growth.
Discuss loyalty growth with us ↗04 / OUR OFFICES
Rooted in China,
connected to the world.
Six locations. One shared ambition for growth.
Local market understanding, connected by global collaboration.
ShanghaiShanghai
01
ShenzhenShenzhen
02
NanjingNanjing
03
DubaiDubai
04
LondonLondon
05
Silicon ValleySilicon Valley
06GSP / IDEAS FOR LASTING GROWTH
Always featuredCore perspectives & frameworks
A lasting view of brand loyalty, business cycles and the AI era, with frameworks that turn understanding into action.
01Core perspective
Why this era needs higher-quality growth through brand loyalty
Why do people choose a brand, and why do they choose it again? Connect customer value, relationships and organizational capability to turn individual purchases into growth that accumulates.
Published
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02Core perspective
What can we learn from Japan’s lost 30 years?
Economic change alters the conditions for growth without eliminating the opportunity to create value. Japan offers questions about customer needs, lasting relationships and the ability of a business to renew itself.
Published
Read the perspective03Core perspective
Brand growth in the AI era is entering a new phase: being recommended by AI
As people delegate explanation and comparison to AI, brands need more than exposure. They need to be understood accurately, cited credibly and considered in situations where they genuinely fit.
Published
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04T5Core framework
T5: Aligning Brand Renewal, Business Transformation, and Execution
Growth often stalls between strategy, business, and execution. T5 places brand renewal, business transformation, data unification, channel coordination, and customer relationship management in a single framework, turning direction into experiences users can genuinely feel.
Website edition
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050 → 1 → 10 → 100Core framework
From 0 to 1, 10, 100: When the Growth Stage Changes, the Operational Focus Must Change Too
The same set of actions may not suit every development stage. Around the leap from 0 → 1 → 10 → 100, companies need to continuously adjust their investment in value validation, customer relationships, and organizational capabilities, so that growth can move from a one-time success to repeatable achievement.
Website edition
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