GSP WECHAT JOURNAL

GSP Innovation Consulting

About Us

About Us

Deeply rooted in the industry for 6 years

Always adhering to the service philosophy of utmost sincerity, we have become a professional consulting and marketing agency with an excellent reputation in the industry.

Always adhering to the service philosophy of utmost sincerity

Becoming a refined and beautiful enterprise with an excellent reputation

Adhering to

"Based on the original aspiration of the enterprise"

"Starting with people"

"Ending with loyalty development"

These three source points provide enterprises with a full-scenario, full-chain, long-term accompanying service system that integrates consulting, marketing, and digital intelligence products, helping to drive brand loyalty growth.

Team Strength

Team Strength

The company's founders and team are all senior management, consulting, channel, planning, and creative professionals from internationally renowned consulting firms, advertising groups, and leading internet companies. They maintain excellent long-term cooperative relationships with top institutions and possess strong execution capabilities, truly achieving a perfect communication loop with consulting as the core and marketing directly reaching users.

Service Trade

Service Trade

Since its establishment, we have served over 200 brands across multiple fields including culture and tourism, real estate, home furnishings, alcoholic beverages, life sciences, finance, and automobiles. Among them, 60% are among China's top 500 enterprises, 30% are among the world's top 500 enterprises, and over 60% of the enterprises we have served twice.

Core methodology of the company

Core methodology of the company

Growth in brand salience

Brand relationship

Brand equity

Business growth

Communication and experience

Customer Relationship Assets

Capability growth

Digital intelligence and efficiency

Data assets

Visualization of T5 model

Visualization of T5 model

Transformational challenges facing the industry

We should think from strategy, planning, and execution

Top-down on how to solve problems

.Step 1.

Strategy

User operations

"New models led by user service operations bring challenges"

Channel collaboration

"Omni-channel collaboration across multiple touchpoints and channels brings challenges"

.Step 2.

Planning

Data unification

"Digitalization needs across multiple scenarios and businesses bring challenges"

Business transformation

"Business innovation centered on user relationships brings challenges"

.Step 3.

Execution

Brand upgrade

"Complex and diverse demands of consumer groups in the new consumption era bring challenges"

Our capabilities and services

Our capabilities and services

Consulting

Seek Advice From

• Brand experience value positioning

• Core audience/scenario positioning

• Journey, channel, and touchpoint planning

• Consumer relationship management planning and business design

• Brand management and design (VI, SI, MI...)

• Product/service strategy and detailed design

Marketing

Marketing

• Marketing planning, production, placement, and operations

• Digital media/mini-programs & H5 strategy and operations

• Brand cross-industry cooperation event operations

• Offline exhibitions, pop-up store planning, construction, and full-process operations

• TVC/short videos

Digital Intelligence

Numerical Intelligence

• Digital product development: mini-programs, APP, H5...

• User management tools

• Experience management tools

• Content management tools

• Customer service management tools

• AIGC

• Virtual technology

• Data middle platform

Originally published on: GSP金源点创新咨询 WeChat Official Account · 2024-09-30View original WeChat article ↗
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