02 / MARKETING & ACTIVATION
Marketing & Creative
Bring strategy to market and brands into everyday life.
We turn brand strategy into content and experiences people want to engage with, from planning and production through media delivery and ongoing operations. Social media, search, communities, video, and physical settings each have a clear role. Campaigns lead into continued interaction, while audience feedback informs business decisions.
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Let strategy enter the market, let brands enter life.
9 Professional Services
02 / 01↗Social Media Marketing Planning, Production, and Advertising
Coordinate the content themes, creative formats, and posting rhythm of social media based on brand goals and platform usage habits. Connect planning, material production, launch execution, and feedback review into a complete process, adjusting expression and resource allocation based on content performance, so that each round of communication gradually builds experience.
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02 / 02↗Operations on Weibo, WeChat, Douyin, Xiaohongshu, and Bilibili
Based on the content contexts of WeChat, Weibo, Douyin, Xiaohongshu, and Bilibili, plan account roles, columns, and update rhythms. Establish operational processes around daily publishing, interactive replies, and campaign moments, form expressions suitable for each platform with a unified brand direction, and continuously record operational performance.
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02 / 03↗Community Strategy Planning, Business Design, and Operations
Starting from the reasons customers join and stay engaged, we design community positioning, onboarding paths, content services, and activity mechanisms. We clarify how the community connects with membership, stores, and sales services, arrange role division and daily operations, so that the community has stable service value and operational rhythm.
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02 / 04↗Baidu (SEM, SEO)
Plan keywords, ad content, and page landing around user intent when searching for brands, categories, and specific needs. Coordinate paid search campaigns and organic search content development, clarify lead tracking and evaluation criteria, and continuously adjust content and campaign arrangements based on query performance and page feedback.
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02 / 05↗Traditional and digital media strategy and execution
Integrating target audience, communication tasks, and budget, we plan the mix, rhythm, and material division of traditional and digital media. We translate strategy into resource scheduling, production specifications, and execution checklists, verify launch status and collect data, so that different media work together under the same communication goal.
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02 / 06↗Brand promotion, planning, placement, execution
For new product launches, brand renewals, or key marketing moments, we develop a complete promotion plan from communication themes to execution timelines. We coordinate creative, channels, materials, and project roles; clarify customer actions for each phase; and link process records and campaign reviews to subsequent operations.
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02 / 07↗Exhibition and store planning, full operations
Plan the spatial narrative, interactive content, and service flow of exhibitions or stores around visitors' experiences of viewing, trying, consulting, and purchasing. Coordinate preparation, on-site division of labor, and event operations, and design a way to record leads and feedback so that offline experiences can extend into subsequent communication and service.
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02 / 08↗TVC and video production and distribution
Based on communication goals and usage channels, design the story, script, and audiovisual expression of TVC and video, and arrange shooting and post-production. Simultaneously consider the duration, aspect ratio, and placement needs of different platforms, forming a main film and adapted materials, and adjust subsequent creation and usage arrangements through placement feedback.
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02 / 09↗Mini Program & H5 Planning and Operations
Plan user journeys and interaction mechanisms for mini-programs and H5 around tasks such as event participation, content experience, membership services, or lead collection. Clarify page content, functional requirements, and operational rules, and connect launch promotion, daily maintenance, and data review so that digital touchpoints serve specific business scenarios.
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