Choose the right track, design a single product
Inject a complete experience, penetrate a specific consumer group
Live coverage of GSP Innovation Consulting at the Zhaotong specialty industry brand
upgrading large-scale seminar
GSP Innovation Consulting, deeply engaged in the field of industrial brand innovation consulting, has always empowered regional industrial upgrading with professional expertise. Recently, its founder and CEO, Mr. Deng Fei, was invited to participate in the "Crafting Zhaotong Products, Building Zhaotong Brands Intelligently" branding training and production-marketing matchmaking event for Zhaotong's highland specialty products, organized by the Zhaotong Group of the Shanghai Aid-Yunnan Cadre Liaison Team. Together with experts from Beijing and Shanghai and channel distributors, through research, training, and precise matchmaking, they injected new momentum for brand development into Zhaotong's specialty industries.
Ge Jun, member of the Standing Committee of the Zhaotong Municipal Party Committee and Vice Mayor, emphasized that Zhaotong is closely following the Yunnan Provincial Party Committee's "3815" development goal to advance the "six major strategies" and looks forward to building a cooperative community. Xue Haibo, Deputy Director of the Commerce Committee of Shanghai Putuo District and Deputy Director of the Commerce Bureau of Zhaotong City, shared the "Three-Year Plan and Practice for Cultivating New Consumer Brands in Zhaotong City." Based on Zhaotong's "6+X" agricultural layout, the plan proposes creating five major business brands: "sweet, crisp, numbing-spicy, fresh-fragrant, and health-nurturing," and building a consumer assistance system around the "five do's" principle, providing a clear top-level design for brand upgrading.
In the view of Mr. Deng Fei of GSP Innovation Consulting, for Zhaotong, a major agricultural city, to leap to a strong agricultural city, branding is the inevitable path, and Shanghai-Yunnan collaboration has built a key bridge for this.
Drawing on years of experience, Mr. Deng Fei, founder and CEO of GSP Innovation Consulting, delivered a speech titled "From Field to Table, Branding Is the Inevitable Path." Deng Fei proposed: "Good products are not good brands. The place where a brand is truly built is not on the packaging, but in the minds of consumers. Building a brand is building consumer perception." Zhaotong's highland environment endows products with unique flavors, but these are often obscured by vague expressions like "original ecology." Moreover, they often fall into the trap of equating good quality with a good brand. In the selection of tracks and insight into core consumer groups, a scientific methodology has not been truly established, and blindly expanding categories leads to digging one's own "pit," ultimately losing focus and falling into price wars, deeply mired.
Mr. Deng Fei, founder and CEO of GSP Innovation Consulting, proposed that branding should start with the "four ones": choose the right track, design a single product, inject a complete experience, and penetrate a specific consumer group. Through the four-step branding approach, efficiently selecting, focusing on categories and resources, scenario-based marketing and operations, and user-centered brand building, ultimately achieving and taking the first step on the branding path.
Mr. Deng Fei, founder and CEO of GSP Innovation Consulting, also emphasized that brand upgrading is a full-chain systematic project, requiring Zhaotong enterprises to achieve three major shifts in thinking: from production-oriented to user-oriented, from cost thinking to value thinking, and from empiricism to rapid iteration thinking. Only by centering on user needs can a differentiated value system for brand building be truly constructed.
This event allowed GSP Innovation Consulting to see the original intention, confidence, and determination of Shanghai-Yunnan collaboration. In addition to providing brand strategy support, it has begun to connect with various channel resources in Shanghai to build a "short-term exhibition and sales + long-term operation" cooperation model. In the future, GSP Innovation Consulting will continue to deeply cultivate Zhaotong, transform mature experience into customized services, help "Zhaotong products go out of Yunnan and enter Shanghai" take root, and make "Zhaotong brands go overseas and enter the market" a reality, fulfilling the mission of Shanghai-Yunnan collaboration with professional responsibility.