The founder of the GSP Gold Point, Dunphee, attended a special training session and a meeting on marketing features of the Yunnan Highland character.2026Year10Month29On the same day, a special training session on marketing and marketing of the Yunnan Toong Plateau specialty product, under the theme of “The Innocence of Indemnity, Indemnity of Indemnity”, was held in Shanghai. Expert scholars and business representatives from government, academic research, brand counselling, agro-industry, circulation channels, raw power producers and new retailing have come together to engage in an in-depth exchange around branding, marketing innovation, outreach and internationalization of the distinctive products of the Highland, and to explore ways in which the products of the Highland can move from real estate to brand value and from regional to national and global markets. The founder of the GSP Gold Point Innovation Consulting and CEO Dengfa was invited to attend the event and served as moderator of the round-table forum on " Branding and Outing of Agricultural Products of the Zhaotong Highlands " , which engaged in an in-depth dialogue with five industry guests from the urban economy, the circulation of bulk agricultural products, the field garden complex, fresh-food traders and new retail outlets. This is not only an industry exchange on marketing and channel expansion of agricultural products, but also a clash of ideas on how regional brands can build long-term competitiveness and transform resource advantages into brand assets. 01 Indemnity 2.0: A strategic move to upgrade regional brands One side is soil and soil, and one side is fertile. It is located in the north-east of Yunnan and has a unique highland climate, rich ecological resources and deep geographic culture. Specialized industries such as apples, small arms, walnuts, silk and bamboo make up a rich industrial map of the distinctive agriculture of the High Plateau. In today ' s market environment, however, the availability of quality resources does not mean the competitiveness of markets, nor does it mean that brands actually enter into consumers ' minds when they move out of their place of production. How can good products be seen, recognized and continuously selected? How to move from “good goods in the land” to “market branding”? This is a topic of time for China ' s many regional niche industries. In recent years, under the auspices of the Shanghai Development Assistance Centre, Zhaotung has continued to promote a public branding strategy for the "Wolfs" region. From the exploration practice of phase 1.0, "Caution and Crafts", to the gradual formation of special industries such as sweetness, fragrantness, healing, salami and crispy, Zhaochang has promoted a number of geographically specific products out of the mountains and into the national market. The event featured a presentation on the theme "The Top Design and Practice Path of the Top 2.0 " , which was delivered in Shanghai by Shanghai's bailoutist and Deputy Director-General of the City Commerce Bureau of Zhaotong City, and the official release of the strategic blueprint "The Top 2.0 " . Version 2.0, which is based on the concept of “building on evidence and trust”, proposes the construction of a regional public brand system, a brand identification system, a set of rules for authorized use, a pool of off-site brand assets, an IP co-creation mechanism for the future, and the identification of five principles of public, normative, protective, operational and openness through the “1+3+N” brand structure. From brand identification, brand management to enabling standards, from brand asset building to IP co-creation mechanisms, “Word 2.0” is no longer limited to the promotion of a single product, but rather focused on the systematic building of regional brands and efforts to create a brand development system capable of sustaining the enabling industries, businesses and products. This means that Intung is moving further from a product- and resource-centred industrial development approach to a brand-driven, market-oriented and long-term value-oriented phase. 02 From industrial practice to brand innovation: giving good products greater space for value, branding growth, requiring both top-level design and industry-wide continuous practice. At the event site, the five local entrepreneurs shared their own explorations for deep farming and branding. Zhaotung Beyond Agriculture Co. Ltd. is represented by "Zoyang Hong" apples, controlled through the "Seven Unified" full-chain,56The process,128The indicators construct quality management systems and lead to the co-development of more than two and a half thousand households through multiple interest linkages. Based on a collaborative model of “Shanghai Enterprises + Yunnan Resources”, Yunnan Kafford Technologies Ltd. explores new pathways for the high-value utilization of walnut resources by creating special sauces through co-morbid fermentation. The six-generation legacy of Zhoto City, Zhang Wirtschaftsprüfer Products Ltd., has revitalized traditional handicrafts in a new era; (a) To promote the rejuvenation of traditional senile products by targeting the sleep economy track by Yuzhmorgeologiya Biotech Ltd.; Yunnan Bicentennial Food Technology Ltd. relies on 21 ten thousand acres of organic bamboo forests to build a whole chain of traceability from the mountains to the table, with products sold out to forty countries around the world. The practice of these enterprises presents a multiplicity of possibilities for industries that are unique to the Highlands. From traditional agriculture to modern processing, from non-genetic inheritance to consumer innovation, from resources of origin to global markets, Chihuahua enterprises are continuing to break through the existing industrial boundaries. At the same time, experts from the areas of branding experience, product innovation and personal IP were invited for thematic sharing. The Shanghai University of Finance and Economics Professor and Ph.D. Professor Wang has developed a new approach to " How to be a customer ' s branding experience " , explaining how to build a customer-brand relationship through systematic empirical design from the three levels of brand contact, customer travel, and experience of ecology. A 4N model, based on the theory of positioning, has been proposed by the Secretary of the Department of Advertising of the Press and Communications Institute of Shanghai University and the Research Fellow of the Shanghai Institute of Advertising Research, Meng Xiang Xiang Xian, which explores innovative pathways to agricultural products in the four directions of technology, scenes, crowds and values.
The members of the Chinese Writers ' Association, film producers and IP Planner Chen Ki-chi, began with the Personal Economy and Personal IP Five-degree model and shared information on how to build an individual IP with sustainable vitality through the linking of content, personality and values. From product quality to brand experience, from product-based innovation to content dissemination, the sharing of experts points to an important trend: competition for regional agro-products is moving from a simple product to an integrated competition for products, brands, experiences and consumer relations. 03 From Resource Strengths to Brand Assets: An In-depth Dialogue on the Future of Insight Brands was an important part of the event, with a round-table forum on Brand Marketing and Outing of Agro-Tone Farm Products hosted by CEO Dunfa, founder of the GSP Gold Source Innovation Consulting. The Forum brought together five industry guests from the fields of regional economic research, bulk agricultural circulation, field farming tours, raw power producers and new retailing to explore branding and seaboarding of the agricultural products of the Tung Tung Plateau in different dimensions, such as industry, channels, consumption and markets. At the beginning of the forum, Dunphee began with an evolution from the stage of China ' s brand development, presenting an idea worth thinking about: the development of China ' s agricultural brands, which are moving from the resource age, the efficiency age, the platform age, the experience age, to the brand asset age. In the resource age, who owns land, pastures and good-quality land resources has a pre-emptive advantage; In the age of efficiency, who can achieve scale production, lower costs and stabilize quality will be competitive; In the Platform era, those who can connect to and reach consumers will have better access to markets; In the age of experience, products begin to carry emotional, landscape and social values. Today, brand competition is moving further into the brand asset age. Dunphee pointed out that the flow was leased and the brand was its own. True long-term competitive brands need not only quality products but also clear perceptions, unique values and long-term trust in the minds of consumers. In particular, at a time when AI is accelerating changes in consumer information access and decision-making, brands also need to think about how digitalization and AI technology can be used to magnify their value and make brand assets a central driver of sustainable business growth. In the light of this finding, Dunfield addressed five industrial perspectives: regional economic and industrial development, bulk circulation and supply chains, field experience and agronomy, raw power and online growth, and new retailing and product innovation. From regional resources to supply chains, from product experience to user operations to channel innovation, the five dimensions together constitute a key link to the development of the branding of the Jomtunong product. During the ensuing cross-cutting discussion, Dunphea further extended the topic to international markets. The discussion generated an important consensus that seaboarding is not only an extension of distribution channels, but also an integrated competition for product quality, brand value and supply chain capacity. In the case of the Intelligent, both the creation of consumer awareness and brand trust based on domestic markets and the active exploration of international market opportunities are important. Only by genuinely connecting product standards, brand positioning, channel systems and consumer experiences can regional resource advantages be translated into long-term market competitive advantages. From this cross-cutting intellectual clash, we also see more clearly that Tsing already has the resource base and industrial practices to create regional brands, and that what really needs to be done next is how to bring these fragmented advantages together to turn product values into brand values and lock market opportunities into long-term competitiveness. From “go out” to “go far”, from “sale good products” to “build good brands”, it is not only the next question of the development of the U.N. Agro-industry, but also an issue of the time when the U.S.A. 2.0 needs to be answered on a continuous basis. 04 Making resources an advantage and making brands an asset: looking forward to the next step as a professional agency for deep-farm branding strategy and innovation advice, the GSP gold point has always argued that branding is not a dissemination activity, nor a simple visual upgrade, but rather a systematic project from product value, consumer perception to market operations. Genuine and viable brands require the translation of resource advantages into product advantages, product advantages into consumer choices and ultimately into brand assets that generate value on a sustainable basis. The participation of Dunphee in the “Affirmative Winning” event, which involved extensive interaction with industry partners from government, academia, agro-industry, circulation channels, power-market platforms and new retail sectors, also saw greater possibilities for the future development of the distinctive products of the High Plateau in different industrial practices. High-quality highland resources are a valuable asset of nature for all, and branding is an important route to transforming that wealth into a long-term market value. Future Utunong products should not only be local specialtys that consumers occasionally buy, but should become brands with clear class knowledge, unique geographical value, stable quality experience and continuous consumption relationships. From an apple, a walnut, a walnut, to a bamboo forest, a traditional craftsmanship; From a business brand, to a group of regional brands, to regional public brands with national reach, it is clear that more products are needed not only to go out, but also to make the visible earth, humanities, qualities and values truly visible in the market, understood by consumers and recognized by the world. Good mountain water breeds good products, professional craftsmen achieve good quality, and real great brands require time, trust and the ability to create value on a continuous basis. It is to be hoped that the “Worse of Independence 2.0” will be a new starting point for this Shanghai event, further promoting synergies between production, businesses, channels and professional services resources, so that more good things can move from Mount Umong to the whole country and from China to the world.
It is also expected that, in the future, more industry partners will join in the branding process to explore new models, paths for regional brand development, so that it becomes not only an important producer of highland-specific agricultural products, but also a regional brand highland with a clear brand recognition and sustained market influence. It's a good game. It's a bad game. May every good thing from the Highlands find its own brand value; May every firm in the deep-deep farming industry move further along the path of branding; I'd rather be able to use the brand as a bridge to allow the highlands to walk into thousands of homes and bring good things to the world. The GSP gold source looks forward to witnessing and contributing to this long-term value journey, from product to brand, from resources to assets and from the region to the world, together with Toyoto and more industry partners.