Let's Talk ↗DIGITAL & AI / 06
Which specific tasks can generative AI be used for?
THE OPPORTUNITY
We assess generative tools against specific tasks such as content ideation, draft copy, visual exploration, and knowledge-based Q&A. Brand materials, prompt templates, human review, and performance evaluation become part of the workflow, giving teams an assisted production capability they can reuse, maintain, and refine.
Suitable for teams with clear content tasks who want to improve efficiency with AI. Requires organizing brand materials and review standards first, and assigning personnel to participate in testing. The focus is on assisted production for specific tasks, with someone familiar with the brand and business responsible for reviewing generated content.
HOW WE WORK
We list tasks such as content ideation, initial copy drafting, visual exploration, and knowledge Q&A. You provide existing processes and pain points, and we mark where generative tools can be introduced. First, we distinguish between parts that can assist drafting and parts that require human judgment, then determine the scope of tasks suitable for trial.
We organize the brand material structure and write prompt templates. You confirm tone and materials, and we define human review steps to ensure outputs meet brand requirements. We include reference materials, output formats, and checking requirements in the templates so different team members can trial them consistently.
We build a small-scale application prototype and record results. You organize trials and provide feedback, and we adjust templates and workflows to form a reusable solution. We compare whether outputs are accurate, easy to modify, and suitable for integration into existing production processes.
WHAT YOU TAKE FORWARD
Define the deliverables and how they will be used around your project objectives.