GSP PERSPECTIVES

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Understand what drives growth.

Guided by our approach to brand loyalty growth,
Focusing on how brands, AI marketing, and technology transform business.

Latest insights

Fresh perspectives across branding, AI marketing and technology, published in rotation.

The value of AI pre-diagnosis is not a substitute for doctors, but a shift from information gathering to shared decision-making

Google AMIE studies show that AI completes the collection of medical history prior to consultation and produces a summary that allows doctors to devote their time to treatment programmes and patient concerns. This paper analyses its strategic trade-offs, value mechanisms, organizational division of labour and landing conditions, noting that the real threshold is the re-establishment of the boundaries and processes of responsibility rather than model capabilities.

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From “delivering competence to experts” to deliverables: the product boundary of AI research results

In the context of the many advances disclosed by Google Research in 2026 Research@, an analysis of the productization path of the research-type AI capability when it is delivered to experts: the definition of verifiable tasks, the design of the human machine division and the evaluation calibre, and the final decision to expand or contract with a phased trial.

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Computing power: The profit from self-researching chips is not the drift, but whether Microsoft can recreate cloud-to-end composing power books

Microsoft released Maia 300 and stated that it would expand its deployment to a maximum of Jiva. This paper disassembles the business logic of self-research chips from strategic trade-offs, value mechanisms, user travel and organizational division of labour, giving a sequence of phased implementations, indicators and experimental designs, and a determination of applicable conditions and adjustments.

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When game creation moves from engine to hint: Playgroup does not generate a real business threshold, but distributes and advances

Google releases the uncoded game platform Playground to create tips, browsers and community galleries to lower the creation threshold and foreground access to Unity Spark. This paper deconstructs its business choices and conditions of application from strategies, value mechanisms, user journeys, organizational division of labour and indicator experiments.

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Make Michelangelo a Word font. The St. Peter's workshop is really selling authorization, not culture.

The St. Peter's workshop converted Michelangelo's handwriting into Michelangelus font and put it into Microsoft 365. This paper analyses its strategic trade-offs: alternative cyclical activities with portable assets, alternative traffic purchases with authorizations and tool-touching, noting that the success of font items depends on governance and distribution mechanisms rather than on cultural narratives themselves.

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The first threshold for robot substitution is not capacity, but a 0.3% cost threshold.

Anthropic published a robotic exposure index, stating that robots have been able to fulfil the physical tasks of the United States of America of 74%, accounting for 34% working hours, but are cost-competitive only for 0.3% missions. This paper draws on strategic selection, organizational division of labour and implementation sequences, and analyses the positions and conditions under which the enterprise should retain its automated budget.

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From NVIDIA South East Asia AI Day, the business options for regionalization AI: sovereign landings are closed to scenes rather than model parameters

NVIDIA hosted AI Day in Singapore in collaboration with Singapore, Malaysia, Viet Nam, Thailand, Brunei, and covered public safety, law, transport, finance, games, etc. The GSP has judged that the success or failure of the regional AI depends on local data governance, the closed environment and organizational division of labour, rather than on the convergence of generic model capabilities.

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