Let's Talk ↗MARKETING & ACTIVATION / 06
How can we give a product launch a clear, coordinated campaign?
THE OPPORTUNITY
For product launches, brand refreshes, and key marketing moments, we develop a complete promotion plan from the core theme to the delivery schedule. Creative work, channels, materials, and team responsibilities are coordinated around the customer actions needed at each stage. Process records and campaign reviews inform subsequent activity.
Suitable for companies with a clear new product or marketing milestone that require integrated promotion. They should have defined product selling points and budget, and be able to assign a dedicated contact for materials and channels. It is best to have basic brand materials before starting. Especially suitable for stages with clear promotional tasks, requiring coordination among marketing, sales, or product teams to confirm arrangements.
HOW WE WORK
You provide new product information, target audience, and budget range. We organize communication objectives, distill the core theme, and define the user actions to be completed at each stage. This forms a promotion framework for discussion. We distinguish between tasks that build awareness and those that drive engagement, ensuring the promotion theme responds to specific business needs.
Based on the framework, we coordinate creative, channels, and materials, arranging specific tasks and timelines. You confirm resource investment and internal division of labor. We produce a detailed schedule and material list. We connect production, review, launch, and on-site arrangements, checking dependencies between tasks.
During execution, we record key data and process issues. After the campaign, we analyze results against objectives. You provide campaign delivery data. We produce a review report and follow-up recommendations. We summarize which messages and channels are worth continuing, and hand over identified issues to the teams responsible for ongoing activity.
WHAT YOU TAKE FORWARD
Define the deliverables and how they will be used around your project objectives.