Let's Talk ↗MARKETING & ACTIVATION / 08
How can video content adapt to different platforms without wasting budget?
THE OPPORTUNITY
We develop stories, scripts, and audiovisual direction for TVCs and videos based on communication objectives and distribution channels, then organize filming and post-production. Platform-specific lengths, aspect ratios, and media requirements shape the main film and adapted assets. Campaign feedback informs subsequent creative work and use.
Suitable for companies that need professional video content and multi-channel placement. They should have clear communication objectives and budget, and be able to cooperate in reviewing creative and assets. It is best to have the main placement platforms confirmed before starting. If existing video assets are available, it is advisable to first inventory usable materials and gaps, then decide the scope of main film production and version adaptation.
HOW WE WORK
You provide communication objectives, media channels, and brand tone. We design the story, script, and audiovisual style. This forms a creative script and storyboard for confirmation. We first confirm the core message the audience needs to understand, then discuss visual approach and how the main film communicates that message.
Based on the script, we arrange filming and post-production, producing the main film and adapted versions of different lengths and aspect ratios. You review content and quality. We produce video files. We simultaneously check subtitles, framing, and content focus, so that different versions suit their respective viewing contexts.
We develop a media plan and track data across platforms. Based on feedback, we adjust asset usage or future production. You provide media budget and channel accounts. We produce a review worksheet. We combine viewing feedback with creative content to determine whether to adjust the story or the placement arrangement next time.
WHAT YOU TAKE FORWARD
Define the deliverables and how they will be used around your project objectives.