Let's Talk ↗MARKETING & ACTIVATION / 03
The community is built but inactive—how do we get users to stay?
THE OPPORTUNITY
We start with the reasons people join and remain active in a community to design its purpose, entry journey, content, services, and activities. We define how it connects with membership programs, stores, and sales support, then assign responsibilities and daily tasks to sustain its service value and operating rhythm.
Suitable for companies with an existing user base but low community activity and lack of systematic operations. Requires participation from business owners and operations staff to jointly analyze user needs and existing resources. Ideally, user data and past community attempts should be provided before starting.
HOW WE WORK
We start by understanding existing users, products/services, and sales contexts to identify the real reasons users would join and stay engaged. Then we define the community positioning, joining process, and basic service content to form an initial community strategy.
Based on the community positioning, we design content and services, ways to participate, and day-to-day activities. We also clarify how the community connects with membership, stores, and sales services, assign roles, and create an operations manual and content templates.
We develop an activity calendar and a method for recording user feedback so the team can continuously collect input and adjust operations. We will compile a practical community plan, operations manual, and feedback log for daily use.
WHAT YOU TAKE FORWARD
Define the deliverables and how they will be used around your project objectives.