01 / AGRICULTURE
Agriculture
From origin and supply chain to a trustworthy agricultural brand.
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AGRICULTURE
Agriculture
From origin and supply chain to a trustworthy agricultural brand.
Browse this industry · 2 articles ↗
Brand reference imageAgricultureGoodfarmer GroupBrand Case Studies 21 MIN READ
Goodfarmer: Turning Fresh Produce Supply Chain Capabilities into Brand Trust
Centered on bananas and other core products, Goodfarmer connects cross-border direct sourcing, processing, warehousing and distribution with diversified sales channels. This public case shows how a fresh produce brand can make origin and quality commitments tangible through delivery details.
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Conceptual research illustrationAgricultureXinjiang Production and Construction CorpsBrand Case Studies 21 MIN READ
XPCC Agricultural Brands: From Provenance to a Recognizable Product Portfolio
The Xinjiang Production and Construction Corps advances variety, quality, brand, and standardization in parallel, combining industrial parks and a public brand to attempt to transform regional agricultural resources into market-recognizable product value.
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