03 / AUTOMOTIVE
Automotive
Products, services, and user experience together define the mobility brand.
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AUTOMOTIVE
Automotive
Products, services, and user experience together define the mobility brand.
Browse this industry · 2 articles ↗
Brand reference imageAutomotiveNIOBrand Case Studies 19 MIN READ
Extending Customer Relationships Beyond the Car Purchase
NIO connects life after car purchase through energy services, apps, and user spaces. This case focuses on how high-value, low-frequency transactions can be extended into continuous interaction, and what practical capabilities are needed to support service commitments.
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Conceptual research illustrationAutomotiveSAIC MotorBrand Case Studies 20 MIN READ
Connecting Group Capabilities with Overseas Operations Through Clear Brand Roles
Using SAIC Motor's brand portfolio direction and MG's globalization as entry points, this study examines the relationship between brand division of labor and R&D, manufacturing, and service capabilities. Overseas expansion requires moving further toward the actual needs of local users.
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