05 / PLACES & EXPERIENCES
Real Estate & Tourism
From developing places to sustaining the experiences they offer.
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Brand growth topics.
Starting from the industry and the company, we understand how the brand builds awareness, connects with customers, and delivers on its promises in operations.
PLACES & EXPERIENCES
Real Estate & Tourism
From developing places to sustaining the experiences they offer.
Browse this industry · 4 articles ↗
Conceptual research illustrationPlaces & ExperiencesFosun GroupBrand Case Studies 16 MIN READ
Fosun: Connecting Its Brands Through Family Holiday Experiences
Fosun organizes its brand expression around family happiness. During the Spring Festival of 2025, Atlantis Sanya collaborated with the Yuyuan Garden Lantern Festival to present a concrete sample of cultural content, venue, and vacation services designed together.
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Conceptual research illustrationPlaces & ExperiencesShum Yip GroupBrand Case Studies 16 MIN READ
Building an Urban Destination Brand Through Mixed-Use Spaces and Ongoing Operations
With a vision of industry-city innovation and people's well-being, Shum Yip Group integrates office, transportation, and public spaces through projects such as Shum Yip Upperhills, exploring digital and refined operations to shape an urban destination brand.
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Conceptual research illustrationPlaces & ExperiencesGreentownBrand Case Studies 21 MIN READ
Community Services: Turning Promises into Repeated Participation
From the life service system to the specific organizational measures of the Dolphin Program, observe how the Greentown brand brings residential promises into everyday experience, and the conditions required for sustained operation of community activities.
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Conceptual research illustrationPlaces & ExperiencesYuexiuBrand Case Studies 18 MIN READ
Turning Better Living into a Product and Service System
With the vision of being a "better life operator," Yuexiu Property released the YES Healthy Living System, deconstructing an abstract concept into four modules—city, residence, intelligence, and service—to form a tangible brand expression.
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