04 / TECHNOLOGY
Technology
Transform technological capabilities into clear value and trust.
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TECHNOLOGY
Technology
Transform technological capabilities into clear value and trust.
Browse this industry · 6 articles ↗
Conceptual research illustrationTechnologyToshibaBrand Case Studies 20 MIN READ
How Toshiba Connects Diverse Businesses with Shared Values
Toshiba connects its diverse businesses through a shared commitment, then gradually explains it through employee videos and strategic content. The case focuses on how a group brand turns values into observable evidence of work.
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Conceptual research illustrationTechnologyPanasonicBrand Case Studies 20 MIN READ
How Panasonic Connects Home Appliances with Value in Everyday Life
Panasonic uses the Live Your Best slogan to connect with well-being, and in India explains the role of home appliances through young people's life scenarios, while incorporating durability, energy efficiency, and responsible disposal into its messaging—shifting from technical language to user life value.
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Conceptual research illustrationTechnologyTSMCBrand Case Studies 18 MIN READ
Building B2B Trust through Clear Boundaries and Ecosystem Collaboration
TSMC defines its industry role through professional wafer foundry services and explains collaboration conditions using its process and design ecosystem. Clear boundaries and accessible resources provide a basis for judgment in complex procurement.
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Conceptual research illustrationTechnologyHisenseBrand Case Studies 19 MIN READ
Connecting Attention Around Sports Events with the Home Product Experience
From the 2025 FIFA Club World Cup broadcast to the ConnectLife product introduction, observe how Hisense separately expresses event moments and home-use value, and how the two types of content can build scenario connections.
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Conceptual research illustrationTechnologyTencentBrand Case Studies 16 MIN READ
User Ecosystem: Building Relationships through Continuous Service
Tencent's Weixin ecosystem provides multiple touchpoints for content and services. The case focuses on how brands can make communication carry specific tasks, and support sustained user relationships with processes and organizational capabilities.
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Conceptual research illustrationTechnologyHuaweiBrand Case Studies 16 MIN READ
and Digital Inclusion: Explaining Technology Through Tangible Public Value
Through the TECH4ALL initiative, Huawei translates its capabilities in connectivity, cloud, and AI into experiential practices in education, environment, and health, conveying its technology brand through public value.
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